Transparency – I’m lovin’ it?


I can’t remember the last time I ate a McDonalds burger; there’s just something about the thought of it…..

The McDonalds website hosts a video that outlines how the”patties” are manufactured.  Do this video make me anymore inclined to eat a McDonalds burger?  Absolutely not.  What would its impact be on a McDonalds regular?  I have no idea, but I don’t think it would be too positive!

Is the increasing movement towards transparency a positive one?  I believe so, but there are some thing that happen that I don’t necessarily want to know the full details of.  Parents want to know how their children are progressing and they should demand to know how they can improve further.  Is the reporting of each and every assessment and their associated criteria necessary and beneficial?  I’m not so convinced.

Interesting, whilst McDonalds show transparency in the making of the patties, they do not show the abattoirs and how the cuts of beer arrive at the factory.  Perhaps that’s where the analogy for education lies and what we can learn from one of the world’s most successful marketing machines; some transparency is a good thing, but each and every last detail is not required.