Transparency – I’m lovin’ it?


I can’t remember the last time I ate a McDonalds burger; there’s just something about the thought of it…..

The McDonalds website hosts a video that outlines how the”patties” are manufactured.  Do this video make me anymore inclined to eat a McDonalds burger?  Absolutely not.  What would its impact be on a McDonalds regular?  I have no idea, but I don’t think it would be too positive!

Is the increasing movement towards transparency a positive one?  I believe so, but there are some thing that happen that I don’t necessarily want to know the full details of.  Parents want to know how their children are progressing and they should demand to know how they can improve further.  Is the reporting of each and every assessment and their associated criteria necessary and beneficial?  I’m not so convinced.

Interesting, whilst McDonalds show transparency in the making of the patties, they do not show the abattoirs and how the cuts of beer arrive at the factory.  Perhaps that’s where the analogy for education lies and what we can learn from one of the world’s most successful marketing machines; some transparency is a good thing, but each and every last detail is not required.




I often use short clips from a variety of television programmes; there is no shortage of business and economics shows at the moment.  I recently showed a clip of James Seddon, owner of eggxactly, from the 2006 series of Dragons’ Den when discussing research and development.  Keen to find out how he was getting on, I dropped him an email.  Here is his reply:

Hi Steve

Thank you for your email. I’m afraid things didn’t work out with the Dragons, and I have carried on with the development on my own. We have experienced a major problem in mass-producing the heating elements, which is now resolved. We plan to start production here in the UK in the next few months.

Kind regards

James Seddon

I can only wish him the best of luck.


Sometimes I really hate Sainsbury’s

I know that when I go to Sainsbury’s they are a bit more expensive than their rivals. So what really annoys me? On a few products dotted around Sainsbury’s they advertise that the item is the same price as in Tesco. What do I infer from this piece of promotion? That everything else in the shop is more expensive!

These signs just remind me that I should buy everything else from Tesco.

Sainsbury's Price Check

Not an exemplar piece of promotion.